Blog Version 2

On Camera


March 26, 2019

Live video explodes reach and visibility online

This is a guest blog post from Brook McCarthy Business Coach and Digital Marketer of Heart and Hustle. One of the most exciting developments in digital marketing recently is also one of the most accessible for small business owners, live video. Live video for small business marketing is a no-brainer, increasing your visibility and reach,

Uncategorized


April 17, 2020

The Video Producers Guide to Zoom Etiquette

From out of nowhere the way we all do business has been turned upside down. Shopfronts are shut, networking events on hold and face to face meetings are but a distant memory. And while business owners are physically removed from customers and clients, the lockdown is actually a perfect excuse to stay in touch with

March 17, 2020

How to not be a numpty on camera.

Selfie-style business videos are easier than you think. I should know. A couple of decades ago (cough cough) I started my career as an early morning TV news presenter. Whilst there weren’t many viewers watching those pre-dawn bulletins in the southwest corner of Britain back in the late nineties – and so the stakes weren’t

November 13, 2019

Waste-free video production

We’ve been involved in some really creative projects of late focusing on issues that our dear to our heart around environment and waste reduction this month. All rather timely considering it’s #PlasticFreeJuly. We’re the last kind of folk to label ourselves “waste warriors”, but it’s certainly caused us to turn the spotlight inwards and look

Video How Tos


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March 26, 2019

Conquering your fear of getting in front of the camera.

I get it. Putting yourself on camera, talking about your business or industry, exposing your flabby bits and pimples – it’s bloomin’ scary. What if you stuff up? Maybe people won’t like you. Will it ruin your reputation? Whatever monster thoughts are racing through your head, there’s no doubting that thinking about a video with

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March 20, 2019

Three common video mistakes to avoid.

Video marketing is one of the most powerful marketing tools you can use to build your business. But you need to give your video the best chance at success. Start by avoiding these common mistakes. ​ 1 – NOT HAVING A PLAN If your video starts with the creative, then you’re taking the wrong approach.

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February 7, 2019

5 simple steps to creating one-to-one video in email.

Personalisation is one of the biggest buzzwords in sales and marketing this year: creating bespoke messaging for individual prospects and customers that makes them feel valued and more likely to engage with you and your business. But can you deliver one-on-one video as part of your sales and marketing process? The answer is YES. Many

Video Marketing


Featured Video Play Icon

March 26, 2019

Conquering your fear of getting in front of the camera.

I get it. Putting yourself on camera, talking about your business or industry, exposing your flabby bits and pimples – it’s bloomin’ scary. What if you stuff up? Maybe people won’t like you. Will it ruin your reputation? Whatever monster thoughts are racing through your head, there’s no doubting that thinking about a video with

Featured Video Play Icon

March 20, 2019

Three common video mistakes to avoid.

Video marketing is one of the most powerful marketing tools you can use to build your business. But you need to give your video the best chance at success. Start by avoiding these common mistakes. ​ 1 – NOT HAVING A PLAN If your video starts with the creative, then you’re taking the wrong approach.

Featured Video Play Icon

February 7, 2019

5 simple steps to creating one-to-one video in email.

Personalisation is one of the biggest buzzwords in sales and marketing this year: creating bespoke messaging for individual prospects and customers that makes them feel valued and more likely to engage with you and your business. But can you deliver one-on-one video as part of your sales and marketing process? The answer is YES. Many