How video can escalate staff engagement

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Employee communications have moved a long way beyond old-school printed collateral or email.  Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers.  But it can also

Writing a killer video script.

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You were taught to write in primary school, correct?  Honed your writing skills throughout education and business life?  You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?

5 simple steps to creating one-to-one video in email

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Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails.  VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended