Many business are hooked on using video as part of their overall digital marketing efforts. But often the SEO potential for that video is ignored or undervalued. If optimised correctly, video SEO (VSEO) can be an extremely powerful form of content and supercharge your overall SEO strategy, in more ways than one. So what exactly
A no-show or lateness All the ducks for your shoot are in place: you’ve booked the location, prepped the gear, the weather’s come good and you’ve arrived plenty early to unpack and set up so you’re ready to record. Except your key on-camera talent – actor, interviewee – is nowhere to be seen. It happens.
Company Profile Video Video can also be an effective way to introduce people to your business and your people. Whether it’s sharing interviews with key staff or a tongue-in check mockumentary about your industry, a brand video should make an impression. By all means mention product or service, but ideally it should promote an emotional
According to Huspot 99% of current video marketers will continue using video in 2021, so it’s a tool that ain’t going away! And why wouldn’t you – it’s fast, effective and enables you to communicate at volume to build genuine emotional connections with customer. But what is the most effective way to make it happen?
Employee communications have moved a long way beyond old-school printed collateral or email. Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers. But it can also
You were taught to write in primary school, correct? Honed your writing skills throughout education and business life? You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?
Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails. VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended
Video as part of a planned strategy will help draw your customers into your “web” and start to know, like and trust you. But tipping them over into becoming paying customers needs an extra push, and that’s where video testimonials come in. Testimonials act as social proof, a recommendation that the service or product your
Visiting the dentist beats standing in front of a camera, right?. I should know. A couple of decades ago (cough cough) I started my career as an early morning TV news presenter. Whilst there weren’t many viewers watching those pre-dawn bulletins in the southwest corner of Britain back in the late nineties – and so
In 2021 the average person is expected to spend 100 minutes every day watching online videos. According to Marketing Charts, that’s a 19% increase compared to daily viewing minutes in 2019. Video has become a here-to-stay essential in the business marketing tool kit, so what as a business are you doing to keep front of