A brand video is any video that communicates a message about your brand, services or products.
In an era of digital transparency, customers are no longer making purchasing decisions purely on cost and quality.
Their choice is a complex and emotionally-driven assessment of how your brand fits with their lifestyle. Plus they need to be convinced that your business offers the best solution to their pain point or problem.
Video maximises the potential to connect and engage through screens.
Adapt a customer-centric and cross-platform approach for your videos and clearly identify the objectives to maximise the opportunities to connect with customers when it matters.
WHAT DO YOU WANT TO SAY?
What is your founders story, what is your purpose and what makes your business tick?
Sharing the reason you're in business and the heart and soul of why you exist will deliver a compelling and emotional reason for customers to connect with your brand.
Video can be 600% more effective as a marketing tool than print and direct mail combined.
UNRULY SHARE RANK
TRAINING, CUSTOMER SERVICE & HR
Communicate policy, procedures or complex information to staff, stakeholders or customers. Be like Air New Zealand and their famous safety demonstrations: training content can be fun!
TESTIMONIALS & CASE STUDIES
Get your customers and clients to tell your audience why they value working with your business. Dig deeper with detailed case studies or use brand ambassadors to endorse your product.
TESTIMONIALS & AMBASSADORS
Get your customers and clients to tell your audience why they have valued working with your business. If you have a brand ambassador or celebrity customer will they appear on camera to endorse your product?
PRODUCT OR SERVICE RELATED VIDEOS
Visually rich content, often with text and graphics or a narrator, product videos show your offering, demonstrate the benefits and provide information. Videos can be both instructional or educational, sit on You Tube and your website and offer customers real value.
STILL NEED CONVINCING?
Committing to external video production is an important choice, let alone choosing what storytelling technique you use to communicate your message. So it's important to research ideas and logistics.
Over on our Video Smarts page, there are a bunch of videos and articles to help make that process a tad easier. In particular the following posts might help you in your research.
BRAND STORY PACKAGE
WHAT YOU GET
1 x 90/1'20" professionally produced video to promote your business;
1 x 20" social media video in square, landscape & portrait format;
Mini Digital Video Strategy with tools on how to use and promote your business with video to a targeted audience.
THIS IS FOR YOU IF YOU
Know you need video but want us to kick-start the process and get it done quick;
Are looking for a high quality video that matches your brand reputation;
Get others promote your business on line
Briefing and planning meeting;
Full creative, scripting and planning service;
1 x 6 hour shoot at your premises;*
General vision of products, production process or service related work in situ;
Interview with an employee / principal and customer/client;
Drone photography (if appropriate and within CASA regulations);
Professional editing including production music, animation of company logo, full sound mix and colour grade
$2500 with $500 discount = $2000
Offer valid within 3 days of original IFD email .
*Please note that any shoot beyond $50km radius of our Manly Vale office, will incur travel costs.
of consumers say that watching a product video makes them more confident in their online purchase decisions