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Production office in Sydney, Australia



Monday 21st October & Tuesday 22nd October

10am - 4pm

Video marketing has become one of the most important online tools to promote your business. Consumers like video because it’s easy to digest, it’s entertaining and it’s engaging. Marketers like it because it can give a potentially huge return on investment. Video is also very accessible to anyone with internet access, both to watch and to produce.

  • Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.

  • Nearly 50% of all video is watched on a mobile device.

  • By 2020, internet video traffic will account for 80% of all consumer Internet traffic


However many business are finding it difficult to consistently produce content because of the high costs of video professionals. That’s why more and more businesses are moving to upskill their employees in video creation so that they can offset their costs, increase their output and create their content in house. Learning video is a great way to get your team collaborating and thinking creatively whilst saving significantly on the usual high costs. Using iPhones and cheap equipment we will teach you to create beautiful images and engaging content with tools already at your disposal.

What the workshop involves

Our goal is to create an interactive learning environment using smartphones to write simple scripts, stage interviews and record video and audio. We aim to work with you to take you through the basics of:

  • Marketing Strategy – Who, What, When, Where, How. Integrating this into your existing business model;

  • Production Management – How to coordinate a video production, how to timetable your shoot, write call sheets and coordinate people so things run effectively;

  • Video Script Writing – How to write a shot list, storyboard and the basics of your script and what things to include in video to make it efficient;

  • Filming Techniques- Getting the most out of an smartphone and understanding the basics of composition;

  • On Camera Training – How to confidently put yourself or others in the frame; 

  • Production – In groups you will shoot your own videos getting hands-on knowledge on techniques to record video and sound;

  • Post Production training – Once you’ve finished your shoot we will show you to edit your videos and share them with the world.

Course Outcomes

By the end of this course students will have:

  • Gained an understanding of how to coordinate a video production for their business

  • Learned how to plan the pre-production of their video

  • Learned how to record video and audio through their hand held devices

  • Learned how to utilise natural or studio lighting to create professional looking images

  • Learned how to coordinate in groups to allow different skill sets to flourish

  • Gained an understanding of the post production process.


This crash course in video is designed for anyone looking to start creating cheap and engaging video content all on their own!  

This course is being facilitated by Sydney Community College.  For details or to book please click the button below.