Frequently asked questions

What is video marketing?

Video marketing is about creating video with purpose that engages your audience and causes them to take the action you desire.

To learn more about video marketing, you can watch the video on the subject on our services page.


I want to do video marketing, but not sure where to start?

You’ve come to the right place – we’re video marketing ninjas and know our stuff.  But we understand it’s hard to get a grip on the process and outcomes when you’re just starting.

Feel free to head to explore how we can help your get started with video, get some ideas to get your creative juices flowing or download our FREE resources to supercharge your production

Alternatively feel free to pick up the phone or drop us an email and we’ll happily give some some free advice;  when it comes to video, we do like a chat.

How does video production work?

Regardless of the scope or budget for your video, our video making process relies on five interconnected and important steps:  Purpose, Pre-production, Production, Post-production and Promotion.

Ensuring all these sequential elements are set up and planned for will mean your video is primed for success.  And that  the time, effort and money your invest will not go to waste.

To learn more about how video production works, head over to our Video Production page.

At Itchy Feet Digital our tailored approach is designed to give you peace of mind and confidence that your video project will be completed to brief, budget and deadline.


We like to think our approach is unique



How long does it take to make a video?

Once we’ve got a handle on exactly what you want from your video, we’re happy to commit to a production schedule for your project. 

Some projects we have shot within 24 hours of a brief but generally we prefer to spend at least a few days working through the creative and practical sides of video making.

We are a relatively lean operation however so we’re able to turnaround projects within a few days when necessary. 

However we prefer at least a week to enable us to get all our organisational and creative ducks in a row.


Do you travel?

We’re happily based in Sydney, but schedule and budget allowing we’ll happily travel for meetings, research or production.

We also have access to crew in most States which enables us to offer interstate filming and still maintain our affordable production prices.

How much does video cost?

There’s not a one-size fits all cost when it comes to video production.

Each video project will differ due to the variables across projects.  Scripting, pre-production, locations, hours on set, legal requirements, equipment used, crew, cast and talent involved, plus animations and motion graphics, colour grading and sound mix in post production.

However we get that you probably want a fixed price when it comes to your video marketing. 

The more information you’re able to provide about your project up front then the more accurate our quote can be.  And if you have a budget in mind, let us know and we will let you know what your pile of cash will get you.

We did once write a blog article on ballpark figures for video production, which you’re welcome to read. 


What happens to my footage after our shoot is completed?

All footage is backed up and archived to our studio RAID drive. If you would like a copy of all your raw materials, one can be supplied to you at a small cost to cover hard drive, labour time and delivery.

If you wish us to convert the raw footage into a watchable codec (high resolution footage is imported and transcoded direct to our editing software), then there will be a labour cost involved in transcoding this for you.

Do I own the rights to my video?

You own the rights to the finished video as that is what you have paid for. 

However if you do want to have the rushes or raw material, then we are happy to provide it to you once the final invoice is paid. 

We will charge you for the time spent converting the footage to a watchable format plus the cost of a portable hard drive and any postage costs incurred.

We retain the right to share your video or images shot on location for our marketing purposes unless you specifically tell us otherwise.

Can’t find the question you want answered here?

Please feel free to explore our website further. 
Or drop us an email or pick up the phone and ask one of our video experts. 
Go on, think of something really hard and challenge us!