7 savvy tips to nailing your social media video
Gone are the days when a good strategy was about making a brand video and then just “sticking it on social and seeing what happens”.
Today we recommend a social-first approach to clients as a powerful way to drive traffic to their owned assets, such as a website or email list.
But how do you ensure that the time, effort and money invested in social video gets your big idea or campaign in front of the right eyeballs? Check out our quick tips to nailing your social media video.
1 - Mobile-first
Over 90% of us view social media on our phones. Whether you’re a landscape or a portrait kind-of-a-person, maximise your video’s screen estate for mobile devices by creating square video. For stories portrait is king and when re-sizing if your video was not created for a 9 x 16 format, keep it square and use the top and bottom to add text or iconography as per story style.
2 - Sound Off
Imagine your ideal customer is in the coffee queue or on the bus to work – and design your video to work without sound. 82% of us watch social video on mute – so it has to have high visual appeal and deliver your message without sound. If you do insist on creating video with sound, then use subtitles or alert audience that they’ll need to up the volume, and if you’ve asked them to do that you’d sure as heck better impress.
3 - Platform specific
Forget the one-size fits all method. Success is about creating content designed and optimised for the audience, aesthetic and technical requirements (such as duration, file size and shape) of each platform. Compare the pop culture rabbit-in-the-headlights entertainment-driven feed of a FB user to a learning-hungry viewer on You Tube to appreciate the difference.
Social networks won’t look kindly if you link to a video off their platforms – eg other social networks, your website or You Tube. In simple terms it’ll be pushed down the news-feed priority list and fall off the face of the planet. Instead upload your video to each platform you will be sharing it – this is known as native video.
5 - Goal
In the creative stage be sure to clearly define what the purpose of your video is. Brand awareness, lead generation, sign ups, registrations, engagement – defining this upfront ensures that the creative will be about hitting these goals. Be sure to clearly tell the audience what action to take once they’ve watched – eg visit here, buy this etc. And defining goal means you will be able to clearly measure the video’s success.
6 - Give value
Forget the old TV commercial style where promotional video was all about the buy buy buy. On social you’ll need to convince your audience there’s something to be gained by watching your video – eg value. This value can be as simple as a giggle or an OMG moment, a compelling story or insightful educational tips, but unless you’re able to show what’s in it for them, it’s not a matter of loosing them rather you’ll have missed them altogether.
With our attention spans ever shrinking and news feeds becoming increasingly stuffed with video, grabbing your audience’s attention is more important for ever. You really have got as long as it takes for them to scroll past your image on their screen before they’re gone. Descriptions, imagery and headlines have never been more important to grab attention and a good idea will keep them watching til the end.
If you’re chomping at the bit to make your own social media video, then get out your smartphone and give it a go. Or if this sounds WAY too hard then lucky for you - we have an end of year social media bundle deal to make it happen.
Our USE IT OR LOSE IT end of year SOCIAL MEDIA VIDEO BUNDLE gives you access to our video super powers to create FIVE professionally produced videos to catapult your business across social.
Our team will help you craft attention grabbing goals and messaging, sort out all the technical stuff, organise and manage a shoot (eg the most fun you can have in a couple of hours), ferret away in our edit suites to create AMAZING videos and then (yes there’s more) provide you with descriptions, keywords and headlines to optimise your video messages and creative and edit the videos.
This is a package that we usually charge clients from $1250 for, but if you book and pay a deposit by June 30th you’ll only be up for $800.
What’s more we guarantee to lock in the price for 6 months to give you time to work out where and what you want to do.