Ten questions you should be asking yourself when it comes to making video.
1) What videos should I make?
Did you know the most effective types of videos are testimonials, tutorials and demos say Curator?
It’s worth investing in this evergreen content to promote your brand 24/7.
2) Where else can I use video?
Hubspot claim that adding video to emails can increase click through rates by up to 300%.
But it’s not as hard as you think. Use a smart phone or webcam and record quick low-fi video reminders, follow ups & cold calls. Upload them direct to Vimeo or You Tube & embed the link in a still image within your email. Simples.
3) Why is video so effective?
Video is one of the most effective ways to communicate a message that you want an audience to remember. In fact viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia).
Make your videos valuable and memorable. Adopt a video-first approach across all marketing channels for greatest impact.
4) What about LinkedIn?
According to LinkedIn, video campaigns on their platform have 50% view rates.
It’s a fantastic opportunity to create video that offers real value for audience. But think of ways to capture visuals out of the corporate environment.
5) Should I add sound to my videos on Facebook?
Whilst Digiday reckon only a fifth of videos on Facebook are watched with sound on, sound on video should not be ignored.
Rather, create videos that grab ATTENTION when mute, yet are equally AWESOME with sound on. That way everyone’s a winner.
6) Should I be investing in ads?
With CNBC claiming 65% of viewers skip online ads as soon as possible, you shouldn’t rely entirely on paid video campaigns to increase eyeballs.
Whilst it's getting harder to gain organic reach using off-the-wall creative to create kick-arse videos will help natural traffic success.
7) Is You Tube a wise strategy for business?
Oh yes indeedy, You Tube can be a very powerful business strategy.
65% of people using the platform watch video to help them solve a problem according to Google. So if you can create content that people are searching for it will help with traffic, boost SEO & position you as a trusted authority.
8) How often should I be publishing video?
According to Buffer one in four of twenty five percent of companies are publishing videos weekly.
If you’ve just produced your first video, you already reliase it’s not an easy thing to do and it takes time and effort. But whilst making just one video doesn’t cut it anymore, commit to a regular but manageable publishing schedule.
Combine low fi and professional videos to reach buyers at as many touch points and stage as they with your brand as possible.
9) Should I make videos in landscape or portrait?
Stories and feeds across different platform have different norms when it comes to video shape. But the most important factor for your video is being mobile friendly. 75% of all video plays are on mobile devices so this is an audience you don’t want to ignore.
If you make a video landscape it will appear smaller on a mobile screen and yet portrait is not suitable for some video stories.
To ensure you get the best real estate across all platforms and devices aim for a square video format, and you’ll keep everyone happy.
10) Do I really have the time to make video?
You're time poor and already stretched and asking yourself if video really is worth the time and effort.
But according to Buffer you’re not alone; 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget.
But not doing video is just not an option these days if you want to get eyeballs to your website.
Hang in there kiddo, it will get easier.