Video Marketing Sydney

Maximise the potential of your video with Sydney’s friendliest video marketing agency 

A video strategy is the first step in video marketing for your business.
It’s about creating a framework to align your video marketing activities with your business goals and ensures maximum impact and return on investment for your marketing spend.
Video without a strategy is like a hipster without coffee; it might look like you’d expect, but it won’t deliver the hit you need!  

Who are Itchy Feet Digital?   

We help savvy markers, communicators and biz owners share the remarkable things they do through toe-tingling video that converts.
Founded by Amy Bingham and Andy Newlyn, IFD combine creative oompf, video smarts and a friendly can-do attitude to drive video marketing for your business.
What you get is creative, collaborative and results-driven video marketing services that nail your business communication goals.
As a leading video marketing company in Sydney, Itchy Feet Digital is not in the business of creating video for video sakes (sorry!)  Believe us, making a pretty video and trusting your intended audience will stumble across it is an outdated tactic that’ll be an utter waste of your time and money.
Instead we’re a video marketing agency that helps your videos get more grunt.  We’ll help you identify and plan regular and consistent video that has purpose and is part of a bigger picture plan.
A strategy ensures that you’re creating and delivering content to your intended audience whether for web or social media video marketing with a message that will resonate at a time when they’re ready to listen.
There’s little point in pushing deals about your products or services, when your audience are nowhere near ready to buy.   Customers will want to do their research, find out what they need, discover what you stand for as a brand, learn about how you can help them, hear social proof that you’re the best choice for them.  
With our video marketing services you’ll confidently create video content for all parts of that customer journey, pushing an audience ever closer to becoming a customer.

84% of people say that they’ve been convinced to buy a product or service by watching a video. (Wyzowl, 2020)

 

What you get

An overarching framework for video marketing activities for your business over the next twelve months with a plan that:
✔️    Helps you easily, effectively and affordably create consistent video content
✔️    Develops creative campaigns using your existing video content
✔️    Provides a list of videos ideas to help you achieve your goals
✔️    Establishes a content schedule that aligns with your marketing activities
✔️    Identifies opportunities to repurpose footage for multiple videos and platforms
✔️    Sets out ways to optimise your videos to perform better on search engines 
✔️    Recommends resources to optimise your production capabilities and training needed
✔️    Provides bespoke script templates and production process map

New to video marketing?

We have a number of resources to help educate and navigate you through the  possibilities.

We engaged Amy and the team because we wanted to step up our game in video but didn’t want a big agency.  With The Itchy Feet team we got the best of both worlds: a responsive business with the scope to do whatever we wanted.
I must admit that when I saw a 30+ strategy slide deck from Amy, I thought it would be 25 pages of templated guf.  But it wasn’t and I was blown away at how quickly Amy had been able to understand our business, our challenges and where we wanted to go.  Nothing was a problem and they’re now helping us upskill our team and craft outsourced solutions. I highly recommend having a cup of tea with Amy to see how they can help your business get video working for you – Covid or No Covid!

Daniel Peacock
GloSkin Body

I recently met Amy Bingham of Itchy Feet Digital for a video strategy session.  It was one of the most enjoyable and productive two hours of my year.  Amy has a way of cutting through the BS and telling it like it is (or at very least, the way it ought to be). I was a novice in the video space, but she not only helped devise a workable plan for help me use video in my day to day, but what I should work towards in the future.  She gave me ideas, inspiration and energy!  I now feel somewhat empowered to dip my rather large feet into this pool of social media engagement. Props to you Amy.”

Peter Crewe-Brown
Pair Planning

The nuts and bolts of a strategy

A face to face or zoom strategy discover session, where we learn about your business, your communication needs and your campaign goals.
We’ll analyse what we’ve discovered about your business and research industry and competitor video trends to identify opportunities.
Will create a super detailed and easy-to-follow strategy document will detail recommendations to help you master your video marketing.   

Other Video Marketing Services we offer:

  • Website and social media audit
  • SEO Optimisation
  • PPC Advertising Campaigns
  • Video Optimisation for Website
  • Email Marketing
  • Social Media Campaigns
  • Facebook Campaigns
  • Instagram Campaigns
  • Twitter Campaigns
  • Linked In Campaigns

Other services we offer

Video Production

A streamlined process that delivers to brief, budget and deadline and makes it fun for everyone involved.

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Video Training

Script writing, videography, presenting and editing, let us share our production smarts.

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Post Production

Our editors work their magic on all the elements of your project together to create the awesome video you deserve.

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Ready to learn what video will help you nail your marketing goals?

Talk to us about getting your video strategy started.