Video for business is a no brainer
But in an era of video-first comms, creating a one-off fancy video just won’t cut it. And with the average cost of a 90” video costing between $3,000 and $6,000, that’s one big investment.
For your business to see results from video, whether it’s for external marketing or employee comms, it needs to be an integral part of your communication mix.
Which means regularly producing video content across all your platforms to different audiences with different messaging. Supported by a well-structured production plan combining both quick and simple short-shelf-life DIY content AND higher quality evergreen video.
But consistently coming up with the ideas, grappling the tech, managing the logistics, let alone the huge time-suck that is editing, is hard, damn hard. It’s likely that video was never even part of your job description!
Finding a solution is not as easy as it seems, and even when you try:
Production agencies charge the earth to make video. Editing can be slow and cumbersome to manage. Your internal video making capability lacks skills and resources. They don’t know you, care about and honestly the customer service is decidedly poor.
It all adds up to being too damn hard.