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Production office in Sydney, Australia

 VIDEO POWER HOUR

Everything you wanted to know about video marketing over lunch.

Websites that use video increase their chances of a first-page Google ranking by as much as 53 times. FORRESTER

Websites that include video have a two-minute longer dwell time compared to those websites that have no video. HIGHIQ

By 2021 85% of internet traffic will be video. CISCO

 55% of search results contain at least one video.  SEARCH METRICS

  DID YOU KNOW?

Video is a highly effective way to COMMUNICATE COMPLEX INFORMATION in a concise and effective manner by combining pictures, sound and text.

 

Audiences are more compelled to watch and better absorb information within a video compared to reading text.   RETENTION RATES for video are far higher than for other mediums.

 

Video is also highly successful at delivering emotion and creating CONNECTION with an audience through emotive storytelling;  this boosts the "know, like and trust" factor thanks to AUTHENTICITY AND ENGAGEMENT.

From a business perspective using video helps on many levels.  It boosts DISCOVERABILITY via SEO, INCREASES IN-BOUND LINKS from social channels and can help make be more PRODUCTIVE AND PROFITABLE.

Whether you're a service-based business or sell tangible or digital products, video helps build BRAND AWARENESS, generates LEADS, drives SALES and improves CUSTOMER SERVICE AND EFFICIENCY.

Quite simply, video is easily the most COST EFFECTIVE method of marketing for small business and delivers the greatest RETURN ON INVESTMENT

  VIDEO POWER HOUR

KEY OBJECTIVES:

A 60 minute presentation exploring how video can promote & grow your business.  Why is it the most powerful marketing tool?  How create video that is easy, achievable and successful.  What videos work best to super charge marketing and how to create compelling and valuable content that audiences will want.  Discover how to use your Smartphone to create business video and the gear that makes your videos sound and look professional.  

PRESENTATION OUTLINE:

  • The power of video for communication;

  • What video can do for business;

  • The types of video you should make;

  • Balancing business need with audience want;

  • Authentically putting yourself in the frame;

  • Busting the myths of video production and how everyone with the know-how can do it;

  • Tips on using your iPhone for video production;

  • Publishing & platform insights.

WHO IS THIS SUITABLE FOR :

  • Anyone interested in learning about how video can help business growth and marketing;

  • Anyone who has an event, service or product to promote.;

  • Business owners & sole traders;

  • Community Groups and Business Associations.

"Amy recently conducted a business video course for local businesses in the Ku-ring-gai area. 

 

She clearly knows her materials and her insights into using smart phones to make quality promotional video were really useful and easy to apply;  I am sure the attendees will now be planning and shooting their next Oscar winner! 

 

Amy was great to work with, seamlessly adapting her approach to suit my needs and the expectations of workshop attendees."

WILL ADAMES, COMMUNITY & BUSINESS ENGAGEMENT

KU-RING-GAI COUNCIL

YOUR PRESENTER

Amy Bingham is a Video Smartist and principal of Itchy Feet Digital, an agency specialising in video creation and digital smarts.  She’s worked with a range of clients from big brand names to small startups you’ve not (yet) heard of, creating successful video strategies and campaigns.

 

Amy’s background in journalism and production for television and video means she not only brings a wealth of experience in storytelling and publishing, but practical and technical skills about the video making process.

 

She's a passionate digital video educator empowering business owners and marketers to create their own video content to grow their businesses.

"Amy from Itchy Feet Digital recently collaborated with members of The Warringah Chamber of Commerce on delivering Intro to Video Marketing .

 

We were blown away by how friendly, down to earth and easy Itchy Feet Digital were to work with. The workshop was interesting, fun and engaging, with Amy fielding a range of questions from a diverse group and managing each question with knowledge, passion and energy.  

 

We can't speak highly enough of the team and are actively looking to do more work with them from this experience."

MATT TANKS, MEMBERSHIP EXECUTIVE

WARRINGAH CHAMBER OF COMMERCE

WHAT BUSINESSES CAN BENEFIT FROM VIDEO?

ANY business that wants to :

  • drive traffic to their website,

  • build better connections with customers,

  • grab people’s attention on social media and

  • make their business more productive.

 

Ultimately video helps your business make money.


VIDEO POWER HOUR - a fast and furious volley of information to help get you moving towards video production for your business.

STILL NOT SURE...

Using video on a landing page can increase conversion by 80%. UNBOUNCE

 

Adding video to email can boost click rates by up to 300%. MARTECH ADVISOR

 

Social video generates 1,200% more shares than text and images combined.  SMALL BUSINESS TRENDS

PRESENTATION DETAILS

This is an on-demand presentation.  For details of how you can organise this event for your community or group, register your interest below and one of our team will be in touch shortly.