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Production office in Sydney, Australia

VIDEO MARKETING WORKSHOP

Everything you wanted to know about video marketing over lunch.

Tuesday October 15th

12:00 - 1:30 pm

 

The Westfield Suite, Warringah Mall, Brookvale

One attendee will win a Video Strategy Session worth $450

Are you struggling to get more customers and grow your business?

Do you feel like no one can hear you amongst the digital noise?

 

 

Video is single-handedly the most powerful marketing tool you can use to increase the know, like and trust factor needed to get people to buy from you.

Websites that use video increase their chances of a first-page Google ranking by as much as 53 times. FORRESTER

Websites that include video have a two-minute longer dwell time compared to those that have no video. HIGHIQ

By 2021 85% of internet traffic will be video. CISCO

 55% of search results contain at least one video.  SEARCH METRICS

But knowing you need to do video and knowing where to start are world's apart. 

Which is where this workshop can help you.

  DID YOU KNOW?

Video is a highly effective way to communicate complex information in a concise and effective manner by combining pictures, sound and text.

 

Audiences are more compelled to watch and better absorb information within a video compared to reading text.   Retention rates for video are far higher than for other mediums.

 

Video is also highly successful at delivering emotion and creating connection with an audience through emotive storytelling;  this boosts the "know, like and trust" factor thanks to authenticity and engagement.

From a business perspective using video helps on many levels.  It boosts discoverability via SEO, increases in-bound links from social channels and can help make be more productive and profitable.

Whether you're a service-based business or sell tangible or digital products, video helps build brand awareness, generates leads, drives sales and improves customer service and efficiency.

Quite simply, video is easily the most cost effective method of marketing for small business and delivers the greatest return on investment.

Discover how to generate leads with social media video at this fun, furious and fantastic
90 minute Video Marketing Workshop.
What will you learn in this workshop?
  • Why video is so effective at promoting business and generating sales;

  • What types of video you should be making;

  • What your audience want to see from business videos;

  • How anyone can put themselves on camera and not feel like a clown;

  • Tips on using your iPhone for video production;

  • Simple ways to easily and regularly create DIY video content to market your services or products;

  • Where to publish your videos and make sure people get to see them.

  • Anyone interested in learning about how video can help business growth and marketing,

  • Anyone who has an event, service or product to promote.;

  • Business owners & sole traders;

  • Community Groups and Business Associations;

  • Anyone with video experience AND anyone without video experience.

Who will benefit from this workshop?

What previous attendees say about the workshop

"Amy recently conducted a business video course for local businesses in the Ku-ring-gai area. 

 

She clearly knows her materials and her insights into using smart phones to make quality promotional video were really useful and easy to apply;  I am sure the attendees will now be planning and shooting their next Oscar winner! 

 

Amy was great to work with, seamlessly adapting her approach to suit my needs and the expectations of workshop attendees."

Will Adames,

Community Engagement Office, 

Ku-ring-gai Council

"Amy from Itchy Feet Digital delivered a Video Marketing Workshop to members of The Warringah Chamber of Commerce .

 

We were blown away by how friendly, down to earth and easy Itchy Feet Digital were to work with. The workshop was interesting, fun and engaging, with Amy fielding a range of questions from a diverse group and managing each question with knowledge, passion and energy.  

 

We can't speak highly enough of the team and are actively looking to do more work with them from this experience."

Matt Tanks

Membership Executive, 

Warringah Chamber of Commerce

About the presenter

Amy Bingham is a Northern Beaches-based Video Marketer, Producer and Founder of Itchy Feet Digital, an agency specialising in video strategy, marketing and training.  She’s worked with a range of clients from big brand names to small startups you’ve not (yet) heard of, creating successful video strategies and campaigns.

 

Amy’s background in journalism and production for television and video means she not only brings a wealth of experience in storytelling and publishing, but practical and technical skills about the video making process.

 

She's a passionate digital video educator empowering business owners and marketers to create their own video content to grow their businesses.

WHAT BUSINESSES CAN BENEFIT FROM VIDEO?

Any business that wants to :

  • drive traffic to their website;

  • build better connections with customers;

  • grab people’s attention on social media; 

  • improve customer service and interaction;

  • make their business more productive.

 

Ultimately video helps your business make or save money.


This Video Marketing Workshop is a fast and furious volley of information to help get you moving towards video production for your business.  Prepare to learn lots and leave with plenty of ideas.

STILL NOT SURE...

Using video on a landing page can increase conversion by 80%. UNBOUNCE

 

Adding video to email can boost click rates by up to 300%. MARTECH ADVISOR

 

Social video generates 1,200% more shares than text and images combined.  SMALL BUSINESS TRENDS

Using video on a landing page can increase conversion by 80%. UNBOUNCE

 

Adding video to email can boost click rates by up to 300%. MARTECH ADVISOR

 

Social video generates 1,200% more shares than text and images combined.  SMALL BUSINESS TRENDS

Video Marketing Workshop

Tuesday 15th October

12:00 - 1:30 pm

The Westfield Suite, Warringah Mall, Brookvale

$27.50

LIGHT LUNCH PROVIDED

One attendee will win a Video Strategy Session worth $450