Social Media Video
Videos that stop the scroll
Social Media video helps put your business in front of a new audience. By producing snackable content your business will attract more customers.
Whether it’s Facebook, Instagram, You Tube or Linked In, video Is the star performer and a key part of the marketing toolkit. It helps showcase your services, your products and how you can help customers.
In feed video posts get 48% more views (Marketing Helpline). 80% of users can recall a video ad they’ve seen in on social media last month (Small Biz Trends).
And according to Google, 40% of shoppers have purchased products that they’d discovered on YouTube.
Social Media Video is good for your business.
Stop the scroll
Colour, movement, text and noise gets your message seen
Audiences reward brands who offer a story, a laugh or insightful information
Communicate at volume and deliver the feels
Smash your competition
Social media video is no longer a one size fits all strategy.
Social video success is about creating content designed and optimised for the audience, aesthetic and technical requirements of each platform. Even within platform, keeping abreast of the various shape, file format and length requirements can be tricky to master.
Compare the shopfront ready style of the average Facebook feed, the visual-first Tik Tok inspired aesthetic of Insta’s Reels or the focused learning-hungry viewer on You Tube and you’re only scratching the surface.
At Itchy Feet Digital, we live and breathe social media video and have delivered successful campaigns for many brands and business.
Anyone can make a video and stick it on social. But with social increasingly becoming the go-to shop front for brands, putting strategy, ideation and production values into your social media video production is more important than ever.
By partnering with us, you not only get video that looks awesome but strategy and marketing support to make it succeed.
We commissioned a series of short bite-sized social media videos through Itchy Feet Digital to promote our agency. The team not only provided ideas on content for buyers at different parts of the customer journey, but executed production quickly and professionally.
Over a 6 month period we ran the ads across our Facebook and Instagram channels as well as single-image ads with identical copy and CTA. Not only did the video ads generate considerably more leads for our business, but the cost per engagement was 60% and less the cost per click was 76% cheaper.
With results like this, we’re recommending all our clients use video ads from Itchy Feet Digital from now on.