Deep dive into all things video
Making your own video – why, when and how?
As tech gets more affordable, businesses get more digital savvy and the pressure on bottom lines cut ever harder, many more of our clients are exploring making their own video content. And rather surprisingly we’re totally supportive of their plans. After all, any...
What is Post Production?
The Importance of Post Production in Videos Videos are an excellent means of promoting your business as they stand out more than a text or image based piece of content. A video with eye-catching vision and a polished audio mix can captivate an audience and...
What are product videos?
And how do they help move the dial on your e commerce or retail business? If you’re in the market of selling stuff rather than services, you know you need to showcase your products on your website or social channels. Customers want to see what they look like and...
Videos your business should be making in lockdown
Lockdown sucks, there’s no getting around it. And we feel for everyone who’s business is being impacted by the latest Aussie outbreak. But you can use this time to get an advantage over your competitors by creating a series of videos to roll out over the coming...
Video SEO and why it matters
Many business are hooked on using video marketing as part of their overall digital marketing efforts. But often the SEO potential for that video is ignored or undervalued. If optimised correctly, video SEO (VSEO) can be an extremely powerful form of content and...
What can go wrong on a video shoot and how to avoid it
A no-show or lateness All the ducks for your shoot are in place: you’ve booked the location, prepped the gear, the weather’s come good and you’ve arrived plenty early to unpack and set up so you’re ready to record. Except your key on-camera talent - actor,...
The 6 videos every business should make to get noticed.
Company Profile Video Video can also be an effective way to introduce people to your business and your people. Whether it’s sharing interviews with key staff or a tongue-in check mockumentary about your industry, a brand video should make an impression. By...
In house vs outsourcing: what video production model is right for you?
According to Huspot 99% of current video marketers will continue using video in 2021, so it’s a tool that ain't going away! And why wouldn’t you - it’s fast, effective and enables you to communicate at volume to build genuine emotional connections with customer. ...
How video can escalate staff engagement
Employee communications have moved a long way beyond old-school printed collateral or email. Digital technology, a multi-faceted workforce and - thanks Covid - remote working, have all pushed video to the forefront of employee communications. Video is a...
Writing a killer video script.
You were taught to write in primary school, correct? Honed your writing skills throughout your education and business life? You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write...
Video email – can you create one-to-one vids in email?
https://www.itchyfeetdigital.com/video-strategy/Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails. VIdeo was too big to attach, many email servers couldn't cope with file sizes and you never knew whether they reached the...
8 Awesome Customer Testimonial Video Examples
Video as part of a planned strategy will help draw your customers into your “web” and start to know, like and trust you. But tipping them over into becoming paying customers needs an extra push, and that’s where video testimonials come in. Testimonials act as...
How to not be a numpty on camera
Visiting the dentist beats standing in front of a camera, right?. I should know. A couple of decades ago (cough cough) I started my career as an early morning TV news presenter. Whilst there weren’t many viewers watching those pre-dawn bulletins in the southwest...
The Video Trends You Don’t Want To Ignore in 2021
In 2021 the average person is expected to spend 100 minutes every day watching online videos. According to Marketing Charts, that’s a 19% increase compared to daily viewing minutes in 2019. Video has become a here-to-stay essential in the business marketing tool kit,...
The Video Producers Guide to Zoom Etiquette
From out of nowhere the way we all do business has been turned upside down. Shopfronts are shut, networking events on hold and face to face meetings are but a distant memory. And while business owners are physically removed from customers and clients, the...
How did we go at waste-free video production?
https://youtu.be/dsljX2ZI148 We’ve been involved in some really creative projects of late focusing on issues that our dear to our heart around environment and waste reduction this month. All rather timely considering it’s #PlasticFreeJuly. We’re the last kind of...
Creating a video framework strategy
Why making one video no longer cuts it to drive business profit. For many businesses, video is often an accompaniment to a main event. It comes as an add-on to a new website or change in services or product. Sometime there’s an event taking place and a decision to...
How to boost video marketing with stock footage
https://youtu.be/NgtzBEps8us It may be an approach you haven’t yet considered, but one we used recently with a client wanting video marketing for a social media campaign There was no time or budget for shooting new content and they needed to motivate...
7 savvy tips to nailing your social media video
Don't make social video an after thought, put it front and centre of your video marketing. Gone are the days when a good video strategy was about making a brand video and then just “sticking it on social and seeing what happens”. At Itchy Feet Digital we recommend a...
How much does video really cost?
Do you want a video, but have no idea of the costs involved? Maybe you’ve allocated funds for a video but not sure how far it will stretch? Or are you a business burnt by a previous production experience that failed to deliver and blew the budget? It's the sixty...
How one video shoot can generate 10 videos to help you better engage with your customers
Spending money on video can be a worthwhile investment for your business. One of the most popular types of video we make for clients are Brand Videos. At a starting cost of around the $2,500 mark, it's a considerable investment for most businesses. Yet with a...
Four video production myths busted
Using video in your content marketing really is a no brainer. But starting your video production is often hard to get going, particularly without a strategy that aligns it with your marketing. And it’s even more of a challenge if you’ve got negative thoughts...
5 pro tips to better smart phone video
Using a smart phone is the easiest and most affordable way to make video for your business And they're particularly effective on social media where their lifecycle is limited. You just need to know how to do it and do it well. So here are our pro tips to...
Conquering your fear of getting in front of the camera
Wouldn't you rather write your own obituary? Putting yourself on camera, talking about your business or industry, exposing your flabby bits and pimples -it's damn scary. What if you stuff up? Maybe people won't like you. Will it ruin your reputation? Whatever monster...
Live video explodes reach and visibility online
This is a guest blog post from Brook McCarthy Business Coach and Digital Marketer of Heart and Hustle. One of the most exciting developments in digital marketing recently is also one of the most accessible for small business owners, live video. Live video for small...
Three common video mistakes to avoid
Video marketing is one of the most powerful marketing tools you can use to build your business. But you need to give your video the best chance at success. Start by avoiding these common mistakes. Not having a plan If your video starts with the creative, then you’re...
Ten questions you should be asking yourself when it comes to making video
1) What videos should I make? Did you know the most effective types of videos are testimonials, tutorials and demos. It’s worth investing in this evergreen content to promote your brand 24/7. Ask us how 2) Where else can I use video? Adding video to emails can...
Five key elements for every video you make
Good video is more than pretty pictures. Whether it’s a video for your website or a short burst on social, an event promotion or an educational video, here are five key elements that will mean your efforts wont be wasted. 1 - Tell a story A great video should have a...
How to make the best brand video possible
A brand video is one of the most powerful marketing tools you can have. It should combine the best elements of story telling and execution to create a video that is so compelling your customers feel that they know, like and trust you without ever having met you. It is...
Why your business should be on You Tube (and still retain a good reputation)
A free video content platform that boasts over a billion users: is it really for you? You Tube is most famous for its’ most successful creators who publish daily content, boast millions of ‘subs” (subscribers) and make a pretty good living for what most people regards...
Where you should be publishing your videos (and why it’s not a one-size fits all solution)
Social media video is an awesome way to drive traffic to your website. 70% of social media users would rather watch a video than look at a picture or read a paragraph of writing. Facebook have admitted that by 2021 85% of their content in feeds will be video. But...
5 business videos you can easily make yourself
DIY business videos really are simple. It doesn't take a year's marketing budget or a production company to create video content to engage your customers. Creating business videos yourself is easier than ever thanks to technology and digital platforms. Even a...