Deep dive into all things video

What is Post Production?

What is Post Production?

The Importance of Post Production in Videos Videos are an excellent means of promoting your business as they stand out more than a text or image based piece of content.  A video with eye-catching vision and a polished audio mix can captivate an audience and...

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What are product videos?

What are product videos?

And how do they help move the dial on your e commerce or retail business? If you’re in the market of selling stuff rather than services, you know you need to showcase your products on your website or social channels.  Customers want to see what they look like and...

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Videos your business should be making in lockdown

Videos your business should be making in lockdown

Lockdown sucks, there’s no getting around it.  And we feel for everyone who’s business is being impacted by the latest Aussie outbreak. But you can use this time to get an advantage over your competitors by creating a series of videos to roll out over the coming...

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Video SEO and why it matters

Video SEO and why it matters

Many business are hooked on using video marketing as part of their overall digital marketing efforts. But often the SEO potential for that video is ignored or undervalued. If optimised correctly, video SEO (VSEO) can be an extremely powerful form of content and...

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What can go wrong on a video shoot and how to avoid it

What can go wrong on a video shoot and how to avoid it

A no-show or lateness All the ducks for your shoot are in place: you’ve booked the location, prepped the gear, the weather’s come good and you’ve arrived plenty early to unpack and set up so you’re ready to record.  Except your key on-camera talent - actor,...

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The 6 videos every business should make to get noticed.

The 6 videos every business should make to get noticed.

Company Profile Video Video can also be an effective way to introduce people to your business and your people.  Whether it’s sharing interviews with key staff or a tongue-in check mockumentary about your industry, a brand video should make an impression.  By...

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How video can escalate staff engagement

How video can escalate staff engagement

Employee communications have moved a long way beyond old-school printed collateral or email.  Digital technology, a multi-faceted workforce and - thanks Covid - remote working, have all pushed video to the forefront of employee communications. Video is a...

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Writing a killer video script.

Writing a killer video script.

You were taught to write in primary school, correct?  Honed your writing skills throughout your education and business life?  You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write...

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8 Awesome Customer Testimonial Video Examples

8 Awesome Customer Testimonial Video Examples

Video as part of a planned strategy will help draw your customers into your “web” and start to know, like and trust you.  But tipping them over into becoming paying customers needs an extra push, and that’s where video testimonials come in. Testimonials act as...

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How to not be a numpty on camera

How to not be a numpty on camera

Visiting the dentist beats standing in front of a camera, right?. I should know. A couple of decades ago (cough cough) I started my career as an early morning TV news presenter. Whilst there weren’t many viewers watching those pre-dawn bulletins in the southwest...

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The Video Trends You Don’t Want To Ignore in 2021

In 2021 the average person is expected to spend 100 minutes every day watching online videos.  According to Marketing Charts, that’s a 19% increase compared to daily viewing minutes in 2019. Video has become a here-to-stay essential in the business marketing tool kit,...

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The Video Producers Guide to Zoom Etiquette

The Video Producers Guide to Zoom Etiquette

From out of nowhere the way we all do business has been turned upside down.   Shopfronts are shut, networking events on hold and face to face meetings are but a distant memory. And while business owners are physically removed from customers and clients, the...

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How did we go at waste-free video production?

How did we go at waste-free video production?

https://youtu.be/dsljX2ZI148 We’ve been involved in some really creative projects of late focusing on issues that our dear to our heart around environment and waste reduction this month.  All rather timely considering it’s #PlasticFreeJuly. We’re the last kind of...

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Creating a video framework strategy

Creating a video framework strategy

Why making one video no longer cuts it to drive business profit. For many businesses, video is often an accompaniment to a main event. It comes as an add-on to a new website or change in services of product.  Or there’s an event taking place and a decision to...

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How to boost video marketing with stock footage

How to boost video marketing with stock footage

https://youtu.be/NgtzBEps8us   It may be an approach you haven’t yet considered, but one we used recently with a client wanting video marketing for a social media campaign  There was no time or budget for shooting new content and they needed to motivate...

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7 savvy tips to nailing your social media video

7 savvy tips to nailing your social media video

Don't make social video an after thought, put it front and centre of your video marketing. Gone are the days when a good video strategy was about making a brand video and then just “sticking it on social and seeing what happens”. At Itchy Feet Digital we recommend a...

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How much does video really cost?

How much does video really cost?

Do you want a video, but have no idea of the costs involved? Maybe you’ve allocated funds for a video but not sure how far it will stretch? Or are you a business burnt by a previous production experience that failed to deliver and blew the budget? It's the sixty...

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Four video production myths busted

Four video production myths busted

Using video in your content marketing really is a no brainer. But starting your video production is often hard to get going, particularly without a strategy that aligns it with your marketing.  And it’s even more of a challenge if you’ve got negative thoughts...

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5 pro tips to better smart phone video

5 pro tips to better smart phone video

Using a smart phone is the easiest and most affordable way to make video for your business And they're particularly effective on social media where their lifecycle is limited.  You just need to know how to do it and do it well. So here are our pro tips to...

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Conquering your fear of getting in front of the camera

Wouldn't you rather write your own obituary? Putting yourself on camera, talking about your business or industry, exposing your flabby bits and pimples -it's damn scary. What if you stuff up? Maybe people won't like you. Will it ruin your reputation? Whatever monster...

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Live video explodes reach and visibility online

This is a guest blog post from Brook McCarthy Business Coach and Digital Marketer of Heart and Hustle. One of the most exciting developments in digital marketing recently is also one of the most accessible for small business owners, live video. Live video for small...

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Three common video mistakes to avoid

Video marketing is one of the most powerful marketing tools you can use to build your business. But you need to give your video the best chance at success. Start by avoiding these common mistakes. ​ Not having a plan If your video starts with the creative, then you’re...

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Five key elements for every video you make

Five key elements for every video you make

Good video is more than pretty pictures. Whether it’s a video for your website or a short burst on social, an event promotion or an educational video, here are five key elements that will mean your efforts wont be wasted. 1 - Tell a story A great video should have a...

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How to make the best brand video possible

How to make the best brand video possible

A brand video is one of the most powerful marketing tools you can have. It should combine the best elements of story telling and execution to create a video that is so compelling your customers feel that they know, like and trust you without ever having met you. It is...

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5 business videos you can easily make yourself

5 business videos you can easily make yourself

DIY business videos really are simple. It doesn't take a year's marketing budget or a production company to create video content to engage your customers. Creating business videos yourself is easier than ever thanks to technology and digital platforms.  Even a...

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Ready to jump into video marketing?

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