According to Huspot 99% of current video marketers will continue using video in 2021, so it’s a tool that ain’t going away! And why wouldn’t you – it’s fast, effective and enables you to communicate at volume to build genuine emotional connections with customer. But what is the most effective way to make it happen?
You were taught to write in primary school, correct? Honed your writing skills throughout education and business life? You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?
Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails. VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended
Visiting the dentist beats standing in front of a camera, right?. I should know. A couple of decades ago (cough cough) I started my career as an early morning TV news presenter. Whilst there weren’t many viewers watching those pre-dawn bulletins in the southwest corner of Britain back in the late nineties – and so
Do you want a video, but have no idea of the costs involved? Maybe you’ve allocated funds for a video but not sure how far it will stretch? Or are you a business burnt by a previous production experience that failed to deliver and blew the budget? It’s the sixty million dollar question. As a
Using a smart phone is the easiest and most affordable way to make video for your business And they’re particularly effective on social media where their lifecycle is limited. You just need to know how to do it and do it well. So here are our pro tips to shooting like a pro. Keep it
DIY business videos really are simple. It doesn’t take a year’s marketing budget or a production company to create video content to engage your customers. Creating business videos yourself is easier than ever thanks to technology and digital platforms. Even a small team with a smartphone and a good idea can make DIY video. Here