I get it. Putting yourself on camera, talking about your business or industry, exposing your flabby bits and pimples – it’s bloomin’ scary. What if you stuff up? Maybe people won’t like you. Will it ruin your reputation? Whatever monster thoughts are racing through your head, there’s no doubting that thinking about a video with
Video marketing is one of the most powerful marketing tools you can use to build your business. But you need to give your video the best chance at success. Start by avoiding these common mistakes. 1 – NOT HAVING A PLAN If your video starts with the creative, then you’re taking the wrong approach.
Personalisation is one of the biggest buzzwords in sales and marketing this year: creating bespoke messaging for individual prospects and customers that makes them feel valued and more likely to engage with you and your business. But can you deliver one-on-one video as part of your sales and marketing process? The answer is YES. Many
It doesn’t take a year’s marketing budget or a production company to create video content to engage your customers. Technology and digital platforms mean the barriers to creating video marketing content for your business are gone. Small teams, smartphones and ideas mean you really can do it yourself! Here are some ideas to kick start