Category: Video Marketing

How does this sound?

A strategic approach focused on creating and distributing valuable, relevant, and consistent video content to attract and retain an audience and drive profitable customer action.

Creating a suite of videos that promote your product or service, increase engagement on your website and social channels, educate your stakeholders.

About reaching your audience at every touch point they have with your business.

97% of marketers claim that videos help customers understand products. (Hubspot)

Over 80% of all traffic will consist of video by 2021. (Cisco)

81 % of businesses are now using video for marketing. (Hubspot)

At IFD we educate all our clients with the very latest techniques, tips and resources to help them better understand the power of video marketing.

How video can escalate staff engagement

Staff member presenting to camera

Employee communications have moved a long way beyond old-school printed collateral or email.  Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers.  But it can also

5 simple steps to creating one-to-one video in email

Featured Video Play Icon

Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails.  VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended