Category: Video Marketing

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A strategic approach focused on creating and distributing valuable, relevant, and consistent video content to attract and retain an audience and drive profitable customer action.

Creating a suite of videos that promote your product or service, increase engagement on your website and social channels, educate your stakeholders.

About reaching your audience at every touch point they have with your business.

97% of marketers claim that videos help customers understand products. (Hubspot)

Over 80% of all traffic will consist of video by 2021. (Cisco)

81 % of businesses are now using video for marketing. (Hubspot)

At IFD we educate all our clients with the very latest techniques, tips and resources to help them better understand the power of video marketing.

How one video shoot can generate 10 videos to help you better engage with your customers

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Spending money on video can be a worthwhile investment for your business. One of the most popular types of video we make for clients are Brand Videos.  At a starting cost of around the $2,500 mark, it’s a considerable investment for most businesses. Yet with a bit of extra planning and clever scheduling on the