Many business are hooked on using video marketing as part of their overall digital marketing efforts. But often the SEO potential for that video is ignored or undervalued. If optimised correctly, video SEO (VSEO) can be an extremely powerful form of content and supercharge your overall SEO strategy, in more ways than one. So what
A no-show or lateness All the ducks for your shoot are in place: you’ve booked the location, prepped the gear, the weather’s come good and you’ve arrived plenty early to unpack and set up so you’re ready to record. Except your key on-camera talent – actor, interviewee – is nowhere to be seen. It happens.
According to Huspot 99% of current video marketers will continue using video in 2021, so it’s a tool that ain’t going away! And why wouldn’t you – it’s fast, effective and enables you to communicate at volume to build genuine emotional connections with customer. But what is the most effective way to make it happen?
Employee communications have moved a long way beyond old-school printed collateral or email. Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers. But it can also
Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails. VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended
Video as part of a planned strategy will help draw your customers into your “web” and start to know, like and trust you. But tipping them over into becoming paying customers needs an extra push, and that’s where video testimonials come in. Testimonial videos as social proof, a recommendation that the service or product your
In 2021 the average person is expected to spend 100 minutes every day watching online videos. According to Marketing Charts, that’s a 19% increase compared to daily viewing minutes in 2019. Video has become a here-to-stay essential in the business marketing tool kit, so what as a business are you doing to keep front of
We’ve been involved in some really creative projects of late focusing on issues that our dear to our heart around environment and waste reduction this month. All rather timely considering it’s #PlasticFreeJuly. We’re the last kind of folk to label ourselves “waste warriors”, but it’s certainly caused us to turn the spotlight inwards and look
Why making one video no longer cuts it to drive business profit. For many businesses, video is often an accompaniment to a main event. It comes as an add-on to a new website or change in services of product. Or there’s an event taking place and a decision to capture footage is made “just in
It may be an approach you haven’t yet considered, but one we used recently with a client wanting video marketing for a social media campaign There was no time or budget for shooting new content and they needed to motivate viewers to take action quickly and in a creative way. Rather than scrabbling to