Company Profile Video Video can also be an effective way to introduce people to your business and your people. Whether it’s sharing interviews with key staff or a tongue-in check mockumentary about your industry, a brand video should make an impression. By all means mention product or service, but ideally it should promote an emotional
Employee communications have moved a long way beyond old-school printed collateral or email. Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers. But it can also
You were taught to write in primary school, correct? Honed your writing skills throughout education and business life? You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?