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How video can escalate staff engagement

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Employee communications have moved a long way beyond old-school printed collateral or email.  Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers.  But it can also

Writing a killer video script.

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You were taught to write in primary school, correct?  Honed your writing skills throughout education and business life?  You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?