Lockdown sucks, there’s no getting around it. And we feel for everyone who’s business is being impacted by the latest Aussie outbreak. But you can use this time to get an advantage over your competitors by creating a series of videos to roll out over the coming weeks and months. And whilst we’d love to
Many business are hooked on using video marketing as part of their overall digital marketing efforts. But often the SEO potential for that video is ignored or undervalued. If optimised correctly, video SEO (VSEO) can be an extremely powerful form of content and supercharge your overall SEO strategy, in more ways than one. So what
Company Profile Video Video can also be an effective way to introduce people to your business and your people. Whether it’s sharing interviews with key staff or a tongue-in check mockumentary about your industry, a brand video should make an impression. By all means mention product or service, but ideally it should promote an emotional
Employee communications have moved a long way beyond old-school printed collateral or email. Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers. But it can also
You were taught to write in primary school, correct? Honed your writing skills throughout education and business life? You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?