Category: Video Production Tips

Making a video is far more than just pressing record so if you’re after some awesome video production tips then you’re in the right spot.

The filming element of the entire production only runs to plan if there has been time, effort and consideration put in at the pre-production phase.  And filming is further enhanced with post production and project management. And of course a video will only be successful if it fits within a video strategy and serves the marketing goals of an organisation.

In short, it’s a nuanced and intricate puzzle that only works if all the pieces are put together in the correct order.

Within these pages are a bunch of articles and learnings designed to help make your puzzle easier to fit together.

It includes articles on specific types of videos and how to create them, tips on production processes and systems and ways to make your productions more efficient and successful.

And if you like what you’ve read or can’t find the the video production tips, feel free to contact us  

How video can escalate staff engagement

Staff member presenting to camera

Employee communications have moved a long way beyond old-school printed collateral or email.  Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers.  But it can also

Writing a killer video script.

Featured Video Play Icon

You were taught to write in primary school, correct?  Honed your writing skills throughout education and business life?  You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?

5 simple steps to creating one-to-one video in email

Featured Video Play Icon

Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails.  VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended