Many business are hooked on using video as part of their overall digital marketing efforts. But often the SEO potential for that video is ignored or undervalued. If optimised correctly, video SEO (VSEO) can be an extremely powerful form of content and supercharge your overall SEO strategy, in more ways than one. So what exactly
A no-show or lateness All the ducks for your shoot are in place: you’ve booked the location, prepped the gear, the weather’s come good and you’ve arrived plenty early to unpack and set up so you’re ready to record. Except your key on-camera talent – actor, interviewee – is nowhere to be seen. It happens.
Employee communications have moved a long way beyond old-school printed collateral or email. Digital technology, a multi-faceted workforce and – thanks Covid – remote working, have all pushed video to the forefront of employee communications. Video is a no-brainer for brand marketers: an effective tool for telling stories and engaging buyers. But it can also
You were taught to write in primary school, correct? Honed your writing skills throughout education and business life? You probably compose words to friends, family and colleagues daily without even thinking about it, and you may even write successfully for YOUR business communications? So writing a video is the next – easy – step, right?
Video email – can you create one-to-one vids in email? Personalisation is one of the biggest buzzwords in sales and marketing but until recently has been a pretty challenging workaround for emails. VIdeo was too big to attach, many email servers couldn’t cope with file sizes and you never knew whether they reached the intended
Video as part of a planned strategy will help draw your customers into your “web” and start to know, like and trust you. But tipping them over into becoming paying customers needs an extra push, and that’s where video testimonials come in. Testimonials act as social proof, a recommendation that the service or product your
From out of nowhere the way we all do business has been turned upside down. Shopfronts are shut, networking events on hold and face to face meetings are but a distant memory. And while business owners are physically removed from customers and clients, the lockdown is actually a perfect excuse to stay in touch with
It may be an approach you haven’t yet considered, but one we used recently with a client wanting video for a social media campaign There was no time or budget for shooting new content and they needed to motivate viewers to take action quickly and in a creative way. Rather than scrabbling to recycle
Don’t make social video an after thought, put it front and centre of your video marketing. Gone are the days when a good video strategy was about making a brand video and then just “sticking it on social and seeing what happens”. At Itchy Feet Digital we recommend a social-first approach to clients as a
Do you want a video, but have no idea of the costs involved? Maybe you’ve allocated funds for a video but not sure how far it will stretch? Or are you a business burnt by a previous production experience that failed to deliver and blew the budget? It’s the sixty million dollar question. As a